We are now living in an age that allows businesses to track their customers' movements throughout the day using Wifi signals. Turnstyle Solutions Inc. places sensors in businesses that track shoppers. By keeping tabs on where they are going and what they are doing, businesses can use personalized promotional tactics based on their customers habits.
Call me old fashioned, but this seems like a huge invasion of privacy. It's already enough that we have companies using algorithms to make ad choices for us based on our previous purchasing history, now they are using tracking technology to try and find ways to woo us into patronizing their business. I can see the merits that this new technology would have for a business, but at the same time the information that they are getting is just none of their business. (I didn't even mean for that to be punny). Either way, it seems like this is the new direction our society is headed, so we might just have to get used to a certain amount of privacy invasion.
No comments:
Post a Comment